Jennifer Cairns

Online behaviour trending

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The founder of eGurus Technology Tutors, Jennifer Cairns combines an entrepreneurial spirit with a love of people to help clients use technology to better their lives. Initially targeting the senior demographic, Jennifer started Computer Tutors For Seniors, training them to use technology to maintain independence and stay connected with families. As tablets, smartphones and eReaders changed the way we communicate and do business, requests for instruction came increasingly from a younger audience. This led Jennifer to change her business model and eGurus now provides technology training on all devices to a diverse client base.

Technology has become so integrated into our lives in so many different ways that it is hard to believe that it’s still relatively new to us.  Has all of this integration helped or hindered us?

That depends on who you are and how you choose to use this sometimes awe-inspiring technology.

Computers started to become mainstream in the early to mid 2000’s.  Since then, our online behavior has developed into some interested stats.

1 in 5 couples meet online, that statistic is higher among the gay community with 3 out of 5 gay couples meeting online.  Along with bringing people together, the Internet, or more specifically, Facebook has been reported to be responsible for 1 in 5 divorces.

Speaking of Facebook’s popularity, if Facebook were a country, it would be the 3rd largest in the world.  Yet Facebook, You Tube, Google and Twitter (other very popular social media sites) are not allowed inChina orNorth Korea. Compare that to 50% of all mobile Internet traffic in theUK is for Facebook.

Twitter is another popular social media trend. Lady Gaga, Justin Beiber and Britney Spears have more Twitter followers than the entire populations ofSweden,Israel,Greece,Chile,North KoreaorAustralia.

Wikipedia is our online version of the classic Encyclopedia Britannica, a classic publication that has recently decided not to continue with its print version. If Wikipedia were to be made into a book it would be 2.25 million pages long and take 123 years to read.

Our appetite for knowledge is certainly apparent in our web search activity.  Eleven billion web searches are performed per month, nearly 2/3 of these searches are done through Google. Aside from the wonders of Google, YouTube is the 2nd largest search engine in the world. Twenty hours of videos are uploaded to YouTube every minute.

Communicating with others is one of the main uses of technology among consumers. There are an estimated 210 billion emails sent daily, 80% of which are spam.

As you can see, we as consumers and businesses have embraced technology very quickly in the past decade.  Our appetite for technology doesn’t seem to stop. A trend that eGurus Technology Tutors has observed over the years. So much so, that we’ve changed our original company name from Computer Tutor For Seniors  to eGurus Technology Tutors due to the demand and interest in smartphone, tablets and eReaders. Its not just seniors that require help making sense of this new technology, it’s the younger generation too.

Jennifer Cairns
eGurus Technology Tutors
Visit Jennifer’s website


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One Comment

  1. Great post Jennifer. Nice to know I can get your help with my iphone, ipad, Sony Reader, office computer, home computer, laptop, social media…can be overwhelming!

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