Linda Graceffo

Should I update my logo?

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Linda Graceffo, The Writer Connection, is a professional graphic designer by trade who is passionate about helping authors self-publish their books.

This is a good question and it really depends on many factors. If you no longer feel that your logo reflects your business as you grow and expand then probably you should. On the flipside, if you have a strong logo brand right from the get-go then you might do more harm than good if you update your logo.

You know that feeling when you’ve just put a fresh coat of paint in that special room in your home? We all love that crisp clean look, it makes us feel better. And the same thing applies for your logo. The rule of thumb if you want to rebrand your businesses is keep the changes to a minimum, don’t deviate too far from the colour and other elements of your original logo. Keep it clean and simple, less is more.

Your logo needs to be designed so it can be resized and look good in black and white as well as colour. Remember the new logo should be placed on all your print and online material; business card, rack card, brochure, newsletter, signage (including your vehicle), ads, website, social media such as Facebook and Twitter cover pages, just about everything.

Eventually your logo will be immediately recognized by the viewer which results in trust being built in your business.

Graphic Design Tip:

Good branding, for example your logo, means it’s the first thing people think about when a product or service is mentioned. Consistency will eventually bring instant recognition!


If you have any questions, contact me at Sparkling Graphics 250-871-3323 or email and visit


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